The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. These tools also go the extra mile to provide search engine best practices along with data analysis. Below are 6 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword research tools to competitor analysis to diagnostic server-level reports.

• Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy.
• Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools.
• What’s more, they allow you to measure search performance countries, regions, or languages.
• All-in-one SEO tools are best for businesses and marketers looking for a comprehensive solution to manage their SEO efforts efficiently.
• In just two clicks, you’ll have your competitors’ URLs from the SERPs to analyze and figure out how to outperform them with your SEO strategy.

See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool. Advanced users can customize their files with Robots.txt Generator as well. Once identified, you can copy all bad links to your clipboard with one click.

It’s really helpful if you regularly write content briefs for others to complete. Like any generative AI content tool, double-check the output and add your own voice. Similarweb gives you a sneak peek at the performance and ranking of any public website on the internet. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. If you’re a Shopify store owner, check out the Shopify App Store for SEO apps to optimize your site for search. All this makes seoClarity by far the most expensive tool on this list, but also the most comprehensive.

All of the features are easy to find in the minimalistic and intuitive dashboard. It allows 1 user per account and provides 1 million analysis units. One standout feature is Link Context, which offers insights into how each link is placed—whether it’s part of a directory, an editorial mention, or surrounded by other valuable references. With Majestic, crafting a data-driven SEO strategy has never been easier. It includes everything in Pro plus branded reports, historical data, and extended limits, supporting 15 projects, 1,500 tracked keywords, and 300,000 crawled pages per month.

The tool has a hassle-free dashboard that allows you to manage all the data seamlessly. Moreover, the Seolyzer tool boasts exceptional cross-analytics features and can be easily integrated with Google Search Console. It also provides the Core Web Vitals data taken out of the Chrome UX Report. The tool operates a robust SEO Spider, an application created especially for SEO experts. It crawls the websites you specify and checks the URLs for typical SEO problems. This application makes a time-consuming operation simpler and faster, especially for larger websites.

The Essential plan includes five AI articles per month, while the Scale plan offers 20 AI articles per month. For those uninterested in article limits, Surfer also integrates with Jasper to make your content creation super (artificially) intelligent. Combined with the hefty subscription cost, Surfer is definitely a premium tool, but one that’s absolutely worth it. I was able to dig into a number of tools myself, but I wasn’t able to personally test each of them. When I couldn’t, I looked to firsthand accounts from real users, software demos, aggregated reviews, and Reddit forums to fill in the blanks. Use this free SEO tool to review your own pages’ metadata (to ensure it’s present and correct).

One of the things I love most about Screaming Frog is how flexible it is. You don’t have to crawl an entire site every time if that’s not what you need. You can choose exactly how deep you want to go and which parts of a site you want to analyze. Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs.

Content

Another handy Chrome extension, WooRank explains the condition of whatever website you’re on. If websites don’t have an existing score, you can ask WooRank to do a quick inspection. Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. On-page SEO report, broken link checker, redirect tracer, and country changer for SERP in one extension. Check the Domain Rating (DR) of any website to see the strength of its backlink profile. Find BHS Links broken links to and from any webpage or website in seconds.

Welcome to your SEO learning journey!

Most small businesses use the free version of Google Analytics, but there is a paid version. Monthly and annual plans are available; you’ll save up to 17% when you pay annually. Semrush offers three plans that range from $117.33 to $416.66 per month.

Free SEO tools to analyze your website’s content

SEOQuake can also be used to compare two domains in real-time. This plan allows users to analyze up to 1,000 sub-pages per project, track 10 keywords, and monitor one project/domain. Advanced Web Ranking is a tool that makes rank tracking very easy. The tool returns ranks on an hourly basis, which is very important for SEO specialists interested in seeing results as soon as possible. While the use case of SpyFu is very narrow, you should know that this tool provides all of the data ranging back 13 years. You can basically see all of the marketing tricks your competitors pulled off to bring more traffic to their websites.